Keep Safe Care enters Houston with new territory developer

Keep Safe Care is expanding its caregiver-first home care model into Houston and named Jeff Foteh to lead the market. The move extends the company’s Texas growth plan and comes as it prepares additional expansion into Fort Worth and Florida.

Why it matters: - Keep Safe Care is betting that higher caregiver pay and lower overhead can improve retention, consistency and reliability in private-duty home care. - The Houston launch extends the company’s Texas footprint and signals a broader push into major U.S. metro markets. - The company says its model is designed to support families who need dependable non-medical care at home while strengthening caregiver recruitment.

What happened: - Keep Safe Care announced Jeff Foteh as Territory Developer for the greater Houston market. - The company said the Houston expansion follows growth in Austin, San Antonio and Dallas. - Keep Safe Care said it is accelerating Houston operations and still plans to expand into Fort Worth in late November 2026. - The announcement came Nov. 3, 2026.

The details: - Keep Safe Care says its 2/3 Rule™ directs at least two-thirds of a client’s hourly rate to caregiver wages. - The company says technology and a streamlined operating structure reduce administrative overhead. - Keep Safe Care says its proprietary Private-Duty-in-a-Box® platform helped lower overhead and startup costs. - The company provides non-medical, in-home care through multi-unit franchises, joint ventures and company-owned locations. - The company’s stated MSA strategy targets 40 of the largest U.S. metropolitan markets. - Keep Safe Care says that plan is meant to reach areas representing more than 60% of the U.S. population within two to three years. - The Houston office can be reached at (281) 870-4660 or htx@keepsafecare.com. - The company’s general website is More information. - The company’s press contact is press@keepsafecare.com and (844) 492-2273. - Keep Safe Care also listed its social channels on LinkedIn, Facebook, YouTube and X.

Between the lines: - The Houston expansion suggests Keep Safe Care wants to build local market presence while centralizing operations through technology. - The company is positioning itself against a common home care problem: high turnover tied to lower caregiver pay. - Jeff Foteh’s background in firefighting, EMS, finance, consulting, transportation and multi-unit operations fits a role that blends community outreach with business development. - His responsibilities will include caregiver recruitment, healthcare partnerships, referral development and local market growth. - Keep Safe Care said it wants to work with home health, hospice, hospital discharge teams, social workers, senior communities and physicians as care partners rather than only referral sources. - The company says its non-clinical services include personal care, companionship, transportation, meal preparation, medication reminders and other activities of daily living. - CEO Jeffrey Fry said the company is expanding “a better way of delivering private-duty care” built on operational efficiency and a caregiver-first approach.

What's next: - Keep Safe Care expects to keep building in Fort Worth and later in Miami, Orlando and Tampa. - The company said future growth will rely on locally led teams supported by centralized technology and efficient systems. - Jeff Foteh will lead Houston development as Territory Development Manager and oversee the market’s caregiver, referral and partnership growth.

The bottom line: - Keep Safe Care is using Houston to test whether a higher-wage, lower-overhead home care model can scale across major U.S. markets.