Altered States Wellness plans Rockwall franchise location

Altered States Wellness says Haley Krown will open a new studio in Rockwall, Texas, as the wellness franchise expands its providerless, experiential model. A site has not yet been finalized, and the company says an opening date will be announced later.

Why it matters: - Altered States Wellness is expanding into Rockwall with a studio built around stress recovery, nervous system regulation and whole-person wellness. - The new location adds another option for people seeking recovery, relaxation and a lower-tech approach to self-care. - The move reflects continued demand for wellness spaces designed to help people step away from daily overstimulation.

What happened: - Altered States Wellness announced that Haley Krown will open the newest franchise location in Rockwall, Texas. - The site has not been finalized, and the location selection process is underway. - The company has not announced an official opening date.

The details: - Altered States Wellness offers immersive services including float therapy, infrared sauna, cold plunge, red light therapy, compression and PEMF. - The brand positions its studios as providerless, experiential wellness spaces. - Krown said her own journey into hypnotherapy and the subconscious inspired her to create a wellness center focused on healing the whole person: mind, body and spirit. - Krown said her goal is to help people regulate their nervous system and unlock their potential. - JoJo Struebing, co-founder of Altered States Wellness, said Krown aligns closely with the brand’s mission. - Struebing said Krown’s background in hypnotherapy and interest in natural wellness make her a strong fit for Rockwall. - The company directs readers to more information and updates on its Instagram, Facebook and YouTube pages.

Between the lines: - Altered States Wellness is trying to stand out in a crowded wellness market by emphasizing immersive, self-directed recovery rather than traditional spa services. - The Rockwall opening appears aimed at consumers who want a place to decompress from burnout, stress and disconnection. - The franchise pitch blends business expansion with a personal healing narrative, which may help the brand connect with franchisees and customers.

What's next: - Altered States Wellness will announce the Rockwall site once it is selected. - The studio will move into development after the location is confirmed. - The company will share more updates ahead of launch.